# Passport.Me Landing Page Copy Deck

## 1. Hero
- Eyebrow: `AI x Blockchain Personal Context Infrastructure`
- Headline: `Bring Your Real-Life Context to Every AI Model`
- Subheadline: `Passport.Me turns your permissioned personal data into model-ready MCP context, with every pull metered in MDT.`
- Primary CTA: `Join Early Access`
- Secondary CTA: `See MCP Setup`
- Proof line: `Onchain permissions. Portable MCP profile. Verifiable usage receipts.`

## 2. Problem
- Section title: `AI Is Smart, But Context-Blind`
- Copy:
  - `Most models can reason well, but they don’t know your real spending, schedule, or history.`
  - `Users manually copy data across apps, lose trust in outputs, and can’t verify what was accessed.`

## 3. Solution
- Section title: `Passport.Me Is the Context Layer`
- 3 pillars:
  - `Permission Ledger` — `Explicit, revocable access scopes by data source.`
  - `Portable MCP Profile` — `One profile works across ChatGPT, Claude, Gemini, and more.`
  - `MDT Metering` — `Every context pull is measured, priced, and auditable.`

## 4. How It Works
- Step 1: `Connect Sources` — `Email, banking, calendar, fitness, messages, browsing.`
- Step 2: `Set Permissions` — `Define scope, retention, and allowed skills.`
- Step 3: `Generate MCP` — `Passport.Me publishes your personal context endpoint.`
- Step 4: `Run Skills` — `Models answer with your context; MDT is consumed per pull.`

## 5. Signature Use Cases
- `Expense Report Generator` — `From ride receipts to finance-ready report + CSV.`
- `Subscription Optimizer` — `Detect duplicate SaaS and low-usage spend.`
- `Weekly Brief Composer` — `From calendar + inbox to team-ready action brief.`
- `Tax Packet Builder` — `Quarterly deduction map with missing-proof checklist.`

## 6. Why Blockchain Matters
- Section title: `Trust Layer Built In`
- Copy:
  - `Every permission change and context pull is tied to a verifiable ledger trail.`
  - `Users can prove what was accessed, when, and for which skill execution.`
  - `This creates accountability for AI apps and confidence for users.`

## 7. Token Utility (MDT)
- Section title: `MDT Powers Context Access`
- Copy:
  - `MDT is consumed for context pulls and skill executions.`
  - `Costs are shown before run, metered during run, and receipted after run.`
  - `Users and apps pay for measurable value, not vague AI usage.`

## 8. Social Proof / Early Traction (placeholder)
- `X+ design partners`
- `Y+ context pulls processed`
- `Z hours saved per user/month`

## 9. CTA Block
- Headline: `Make AI Actually Personal`
- Sub: `Connect your data once. Use your context everywhere.`
- Primary CTA: `Request Invite`
- Secondary CTA: `Partner with MDT`

## 10. Footer
- `Passport.Me by Measurable Data Token (MDT)`
- Links: `mdt.io`, `Docs`, `Privacy`, `Permission Policy`